These conventional online group communications media had been around since the very launch of the global Internet and even, in more limited settings, before it. In this they differ from conventional Internet mailing lists, message boards and even chat rooms where all activity is public or to an audience selected by the moderator. We can narrowly define social media as Internet-mediated membership-based applications that allow members selectively to establish formalised personal connections with other individual members and send private messages to them or to personally selected groups of them. Social media in one form or another have now been established for more than two decades, since the Internet was still in its infancy.
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